Tag Archives: Guus Krabbenborg

Is Digital Transformation for sale? Really?

Guus KrabbenborgGuus Krabbenborg is well-known as a business trainer, consultant, blogger and frequently speaker in the Microsoft world. As an expert, he speaks like no other about changes and possibilities in an increasingly digitizing world. We are pleased to welcome the highly-inspiring speaker to our Business Day. With a blog post about digital transformation, he is already getting us in the mood for his speeches:

Today, Digital Transformation is a strategic topic for every company on the planet. Everybody knows examples of companies that have ignored the need to change. Or that started the change process too late. And where that led to. Of course, Digital Transformation has a lot to do with IT and software solutions. However, the question is if you simply can order Digital Transformation from the pricelist of your IT vendor.

The answer to this question is of course No! Digital Transformation is not an article number on the pricelist of any vendor in today’s world. On the contrary, the change process that comes naturally with this transformation is dominated by the so called ‘human factors’. Like the need for a vision on the future. Like trust and internal support. Clear communication about the goals and underlying strategies. Commitment of all parties involved. And exemplary behavior of the leaders.

I strongly believe that IT solutions form an important part of a successful transformation process. But I also believe that it’s valuable contribution is much less than 50 percent of the total project success.

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